SEO + Performance Analytics
SEO is how people find you. Analytics is how you understand them. I bring both together to help brands grow smarter, perform better, and make more informed decisions—rooted in real user behavior, not just assumptions.
Whether I’m resolving technical SEO issues, optimizing content structure, or interpreting website metrics to uncover what’s working (and what’s not), my approach focuses on clarity, connection and impact. BDigitalsuccess doesn’t come from guessing—it comes from understanding.
How I Optimize + Analyze
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Data isn’t just a deliverable—it’s a decision-making tool. I approach SEO and analytics with a collaborative, insight-driven mindset. I work across departments to ensure we capture meaningful data and turn it into strategic next steps.
My goal is to take what the data tells us and translate it into action: where to improve, what to refine, and how to better serve our audience. I don’t bury stakeholders in spreadsheets—I give them stories with strategy behind the numbers.
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I make sure search engines (and people) can find you. I optimize your content so it gets the visibility it deserves.
SEO strategy and implementation
Keyword research, mapping and optimization
Metadata, H1s and copy alignment
Local SEO and regional optimization
Collaboration with dev teams on site speed
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I turn data into something your whole team can actually use. From custom dashboards to clear KPIs, I translate traffic trends into smart, strategic next steps.
Custom dashboard creation (GA4, PowerBI)
KPI development aligned with business and content goals
Performance reporting for stakeholders across digital marketing
Behavior analysis: traffic patterns, user flows, content drop-off points
Insight translation for SEO, content, UX and leadership teams
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These are some of the tools I use to get the job done, whether analyzing data, managing tags, optimizing content or building reports that make sense.
SEO: Semrush, Google Search Console
Analytics: Adobe Analytics, GA4,
Tag Management: Google Tag Manager
CMS + Integrations: Adobe Experience Manager, Craft CMS, Drupal, Wordpress
Reporting: Excel, PowerBI
FEATURED HIGHLIGHT: SEO + ANALYTICS OPTIMIZATION
JENSEN HUGHES
The Challenge
The Jensen Hughes website had a serious SEO problem—and no real way to measure what was working. Thousands of errors, redirect loops, missing metadata and zero visibility into how users were interacting with the site. Without a clear view of performance, teams were flying blind and missing major opportunities.
The Strategy
I led a two-part overhaul to get things back on track and future-ready.
SEO Remediation: Working closely with our developers, I spearheaded a deep cleanup to resolve thousands of SEO issues. This included fixing crawl errors and broken links and reinforcing internal linking. I also rewrote metadata across high-priority pages, restructured headers to reflect content hierarchy better, and aligned each page’s copy with real keyword intent—ensuring we were showing up where our audience was searching.
Analytics Overhaul: To close the visibility gap, I implemented end-to-end GA4 tracking across service lines and priority landing pages. I set up custom event tracking and UTM tagging standards to surface granular insights and then translated all that data into a dynamic Power BI dashboard. For the first time, field marketers, content creators, and leadership could see what was driving traffic, what users were doing on the site, and how those behaviors tied back to lead generation—all without needing to sift through raw data or wait on monthly reports.
The Result
What started as a cleanup turned into a complete transformation, shifting the company from reactive to proactive in terms of SEO and analytics.
Increased authority score + stronger SERP rankings
Improved keyword visibility in key regions
Clearer insight into user behavior, content performance and lead flow
Shorter reporting cycles and better decision-making across teams