Hello. Hola. Buongiorno.

Hey there! I'm Sarah, with an "h" because that final flourish adds a little ahhhhhhh, like the first sip of your favorite drink after a long day. Refreshing, right?

You're probably here to find out what I actually do (besides overthinking holiday decorations. Yes, the Christmas tree is already calling my name). So here's the scoop:

I'm a content strategist, digital storyteller and marketing generalist. With 20+ years of experience, I've led everything from globally syndicated radio shows and B2B website overhauls to scrappy email nurture campaigns that quietly crushed KPIs. Whether launching a podcast, reworking metadata, building out Power BI dashboard, or planning multichannel content strategies, I live for work that's as smart as it is scroll-stopping.

I believe that great content doesn't shout—it connects. My happy place is where creativity meets analytics: mapping content to user journeys, optimizing for search, and creating stories that don't just fill space—they drive action. I've worked across teams from IT to creatives to subject matter experts, and I'm fluent in turning complex input into clear, engaging output.

Also, not to brag (okay, maybe a little), but I've won 3 Telly Awards, earned a Midwest Emmy nomination, and even landed an IMDb credit. So yes, technically, I'm famous. But my mom still texts me to ask how to reset her password, so fame is relative.

When I'm not knee-deep in strategy decks, writing scripts, or simplifying analytics reports, you'll find me curled up with a book, dreaming up my next elephant-themed decor idea, or quietly counting down the days to Christmas (don't judge).

Let's connect and maybe make something unforgettable while we're at it.

Areas of Expertise

  • Our brains are wired to see and remember patterns, and for me, story is the most powerful pattern.

    I grew up surrounded by storytelling, so I don’t just see stories as tales. I see them as emotional journeys that help people connect, remember, and care.

    I craft narratives that resonate, build trust, and spark real engagement. Whether it’s a brand voice or a campaign concept, I use storytelling to shape identities that stick—with just the right balance of heart and strategy.

  • First impressions matter. I craft clear, credible messages that build trust, spark connection and move people to act—before they even think about clicking away. It’s part strategy, part storytelling and a sprinkle of mind-reading.

  • Crafting content that connects—because your brand deserves more than just likes. I specialize in building strategies that engage, resonate, and actually get results. From blog posts to social campaigns, I make sure your brand shines brighter than a cat meme on a Monday morning.

  • I help brands show up, stand out, and avoid getting ghosted by Google. With a mix of SEO strategy and analytics know-how, I turn data into direction and clicks into conversions. From keyword chaos to campaign clarity, I fine-tune every digital move—because your brand deserves better than page two.

  • I’ve got ninety-nine problems—but solving them isn’t one (unless they involve math… then they’re on their own). Whether it’s creative, conceptual, or figuring out what’s for lunch, I’m your go-to. If there’s a problem, you better believe I’ll solve it.

Experience

  • Jensen Hughes

    Website + Digital Platforms Manager

    April 2024 - Present

  • Brookdale Senior Living

    Manager, Website Content Marketing

    July 2022 - April 2024

  • Family Bridges

    Creative Content Director

    2012 - 2023

Education

  • Master of Arts in Communication

    Johns Hopkins University (Currently Enrolled)

  • Bachelor of Science in Communication

    Purdue University

If you can’t be the poet, be the poem.

- David Carradine

Awards & Recognitions

  • Nomination - The Luis Alfaro Leadership Award

  • Bronze, “¡Qué Gente, Mi Gente” “Conoce a la Familia Bello” Commercial

  • Nomination, ¡Qué Gente, Mi Gente! “Conoce a la Familia Bello” CommercialNomination, ¡Qué Gente, Mi Gente! “Conoce a la Familia Bello” Commercial

  • Silver, Date Night Challenge “Passport” CommercialSilver, Date Night Challenge “Passport” Commercial

  • Bronze, Date Night Challenge PromoBronze, Date Night Challenge Promo